Your employees are your greatest resource. Finding ways to empower, motivate and ensure employee engagement is a priority for companies and organizations to stay ahead of the competition. Developing a Uniform Program not only enhances your branding strategy but also fosters employee and customer happiness. Once you have qualified and selected the right supplier, they work with you to design a Uniform Program that consists of stylish, and performance driven branded products that fit your needs and will have employees feeling great when they wear them.
Below are some ways that corporate uniforms can help boost workplace productivity, employee satisfaction, and customer experience, while contributing to bottom-line success.
1. Corporate Pride
According to a Jostle Employee Engagement Survey, company pride has a strong correlation to higher employee engagement. To strengthen your corporate pride even further, you want to understand your employee’s needs, provide them with the tools and resources they need, and empower them to grow and succeed.
A corporate uniform program helps your employees dress for success. Your personnel will feel empowered and confident wearing your company’s uniform and perform as a team. Feeling as if you are a part of a team is an important determinant to employee engagement and pride.
2. Employee Identification
When dealing with customers, you want to make sure that your employees can be quickly identified for convenient service. Perfect examples include the hospitality, transportation, airline, and healthcare industries, where corporate uniforms are indispensable in helping customers locate and communicate with employees. Uniforms also help identify an employee’s responsibilities or position and make it easier for a customer to know who to speak with.
3. Customer Satisfaction
Employees wearing their company uniform make a positive first impression, which is a critical aspect of the service industry. By wearing uniforms, they not only identify themselves with the business, but they also serve as the brand ambassadors and the face of the company. This can both empower and motivate them to serve customers in a more professional manner.
In the “Organizational Identity and Organizational Identification” study, researchers found that, “Organizational Identification has a potential capacity to generate a range of positive employee and organizational outcomes, such as low turnover intention, organizational citizenship behavior, employee satisfaction and well-being, and employee performance.”
Employees who wear company branded uniforms are easily identifiable to the customer and these benefits of organizational identification result in a ripple-effect that traverses ordinary service delivery to guarantee outstanding customer satisfaction and experience.
4. Employee Happiness
When employees are given the same uniform, they embrace the feeling of a shared purpose.
A 2013 Cornell Study explained that employees wearing corporate uniforms ‘step into a role.’ This notion directly affects how they behave. According to the study, corporate uniforms also impact how employees interact with others and even their customers.
Providing your employees with uniforms will reduce the need to buy clothes for work, as well as save time in selecting an outfit every day. Corporate uniforms can strengthen collaboration amongst employees and help them effectively respond to challenging scenarios as a team. At the end of the day, your employees will feel happier, satisfied, and be more productive.
5. Branding
Employees wearing distinctly designed uniforms that display corporate colors and logos boost the company’s advertising and branding efforts. Uniforms quickly differentiate and identify one company from another. A unified and professional looking image that is portrayed throughout a company’s business environment will enhance corporate recognition. A customer’s first visual impression is so important, and a properly branded uniform will contribute toward brand identity, building confidence and loyalty. Since employees are brand ambassadors it is essential that your brand is properly represented in the clothes that they wear.
Final Thoughts
In conclusion, corporate uniforms should be of high quality, manufactured practicing the highest standards, use only the finest raw materials, and designed to sustain the everyday demands and unique needs of each employee.
At COBMEX® we take pride in the quality of our sweaters, built to ensure that our clients receive the best knitwear available in the uniform market. Pride, Identification, Satisfaction, Happiness and Branding are just five of many benefits that a uniform can provide. To find out more about how we can help you build a uniform program for your company, contact us at sales@cobmex.com.
